Personnel Marketing & Recruitment - vdma.eu
Personnel Marketing & Recruitment
Whether skilled worker, specialist or manager - national or international - personnel recruitment is now in demand!

The shortage of skilled workers has arrived in the present. The labour market has turned and companies are receiving a decreasing number of applications.
Demography, digitalisation, democratisation and decentralisation pose major challenges for the economy. Personnel recruitment must now take new paths.

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Germany sees itself as a nation of technology. Innovation, engineering and strong SMEs have long been the foundation of our prosperity. Yet technology has so far played only a minor role in the education System.
Interview with Mr. Shi Tao, General Manager, KOCKS Beijing Metallurgical Equipment
Job advertisements remain a key element of successful recruitment. Artificial intelligence (AI) can be used to make job advertisements more target group-oriented and effective.
A survey of around 550 companies shows: 62 percent of companies offer dual studies - and benefit from them. This is because most of the junior staff stay with the company that trains them.
Through the transfer of technology and knowledge, students receive practical training and companies can retain skilled workers. SMEs should be supported in cooperations in university teaching.
A Forsa survey provides surprising insights into the priorities of German employees. The 4-day week is far behind in terms of importance.
The VDMA salary survey provides a detailed overview of the status quo regarding the salaries of a good 160 typical positions in our industry.
Due to the authentic approach, many companies rely on their own trainees to reach pupils when recruiting young talent. The VDMA offers the right virtual training for your technical trainees.
How the market for candidates is changing, why companies have long since ceased to have a choice and why hurdles urgently need to be removed.
"Mobile working abroad" has become a top issue for companies that want to be attractive to qualified specialists and managers who live outside Germany. But what needs to be taken into account?
The information portal for foreign professional qualifications (BQ-Portal) bundles all relevant information on foreign professional qualifications and vocational training systems on one platform.
The network of the Federal Employment Agency also plays a central role in the placement of skilled workers from abroad.
The shortage of skilled workers is coming to a head, the labor market has turned. Demographics, digitalization, democratization and decentralization also pose challenges for companies in this area.
How are the pandemic, demographics and more affecting employee retention in our industry? What are suspected causes?
The future is uncertain? The future personnel requirements in the company do not have to be. The new IT tool PYTHIA Automotive supports small and medium-sized companies and is also suitable for planning novices.
Digitization and changing market conditions are causing recruitment channels to change. In this article you will find some highlights from theory and practice.
Employer branding has an internal and external impact. Developing values and culture is therefore doubly useful. 5 questions and answers about employer branding can be found here.
The current personnel and salary survey tracks salary development, recruitment, employee retention and personnel trends in China among VDMA member companies in 2021.
Today, technical knowledge is a fundamental part of general education. However, a comprehensive analysis of the curricula at general education schools carried out by the VDMA in all German states shows: The vast majority of young people can graduate from school without ever coming into contact with designated technology education. On this page you will find all the results of the individual federal states, the state comparison in the compendium as well as other useful press information.
How can school leavers be attracted to mechanical engineering? On this page you will find useful information, ideas, studies and helpful VDMA offers for members.
Internships are the most important building block in career orientation for young people and a valuable recruitment tool for companies. But they have to be done well.
Events
20. + April 21, 2026 | Because of the authentic approach, many companies rely on their own trainees to reach students when recruiting young talent. The VDMA offers the right digital training for your technical trainees.
Please make a note of the date today. The agenda is still being finalized, but it is already possible to register for the event. As soon as the agenda has been finalized, the official invitations will be sent out.
05. + May 06, 2026 | Because of the authentic approach, many companies rely on their own trainees to reach pupils when recruiting young talent. The VDMA offers the right digital training for your technical trainees.
Please make a note of the date today. As soon as the agenda has been finalized and the invitation has been sent out, you can register for the event. If you would like to receive the agenda directly by e-mail and thus be informed via the registration function, please ask Ms. Struck to add you to the invitation mailing list.
Please make a note of the date today. As soon as the agenda has been finalized and the invitation has been sent out, you can register for the event. If you would like to receive the agenda directly by e-mail and thus be informed via the registration function, please ask Ms. Struck to add you to the invitation mailing list.
Please make a note of the date today. The agenda is still being finalized, but it is already possible to register for the event. As soon as the agenda has been finalized, the official invitations will be sent out. People who have already registered by then will also receive the invitation again for information and for their records - in this case, it is not necessary to register again. If you would like to receive the agenda directly by e-mail and be informed of the official invitation in good time, please ask Ms Jaekel to add you to the invitation mailing list.
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