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Personnel Marketing & Recruitment

Whether skilled worker, specialist or manager - national or international - personnel recruitment is now in demand!

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The shortage of skilled workers has arrived in the present. The labour market has turned and companies are receiving a decreasing number of applications.

Demography, digitalisation, democratisation and decentralisation pose major challenges for the economy. Personnel recruitment must now take new paths.

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  • Mobile working
The topic of "mobile working abroad" has now become one of the top issues for companies to become or remain attractive for external candidates.

From our content

From our content
Innovation shouldn’t be a matter of chance

Germany sees itself as a nation of technology. Innovation, engineering and strong SMEs have long been the foundation of our prosperity. Yet technology has so far played only a minor role in the education System.

Navigating Recruitment Challenges in China

Interview with Mr. Shi Tao, General Manager, KOCKS Beijing Metallurgical Equipment

Targeted job advertisements through AI

Job advertisements remain a key element of successful recruitment. Artificial intelligence (AI) can be used to make job advertisements more target group-oriented and effective.

Cooperative study programs: a successful model in mechanical engineering

A survey of around 550 companies shows: 62 percent of companies offer dual studies - and benefit from them. This is because most of the junior staff stay with the company that trains them.

Great variety in cooperation between companies and universities in engineering education

Through the transfer of technology and knowledge, students receive practical training and companies can retain skilled workers. SMEs should be supported in cooperations in university teaching.

Employee priorities: collegiality and flexibility before a 4-day work week

A Forsa survey provides surprising insights into the priorities of German employees. The 4-day week is far behind in terms of importance.

We update the VDMA salary study!

The VDMA salary survey provides a detailed overview of the status quo regarding the salaries of a good 160 typical positions in our industry.

Trainee training: Virtual training program

Due to the authentic approach, many companies rely on their own trainees to reach pupils when recruiting young talent. The VDMA offers the right virtual training for your technical trainees.

Training market in transition - challenges and opportunities for companies

How the market for candidates is changing, why companies have long since ceased to have a choice and why hurdles urgently need to be removed.

Employees residing abroad

"Mobile working abroad" has become a top issue for companies that want to be attractive to qualified specialists and managers who live outside Germany. But what needs to be taken into account?

BQ-Portal: The portal for foreign professional qualifications

The information portal for foreign professional qualifications (BQ-Portal) bundles all relevant information on foreign professional qualifications and vocational training systems on one platform.

Offers for companies, applicants

The network of the Federal Employment Agency also plays a central role in the placement of skilled workers from abroad.

Mitigate recruitment problems, create conditions

The shortage of skilled workers is coming to a head, the labor market has turned. Demographics, digitalization, democratization and decentralization also pose challenges for companies in this area.

Continuous increase in own terminations

How are the pandemic, demographics and more affecting employee retention in our industry? What are suspected causes?

Strategic personnel planning made easy with PYTHIA Automotive

The future is uncertain? The future personnel requirements in the company do not have to be. The new IT tool PYTHIA Automotive supports small and medium-sized companies and is also suitable for planning novices.

Channels in personnel recruitment

Digitization and changing market conditions are causing recruitment channels to change. In this article you will find some highlights from theory and practice.

Key points of an employer branding process

Employer branding has an internal and external impact. Developing values and culture is therefore doubly useful. 5 questions and answers about employer branding can be found here.

Successful human resources work secures production expertise

The current personnel and salary survey tracks salary development, recruitment, employee retention and personnel trends in China among VDMA member companies in 2021.

Technology education in Germany

Today, technical knowledge is a fundamental part of general education. However, a comprehensive analysis of the curricula at general education schools carried out by the VDMA in all German states shows: The vast majority of young people can graduate from school without ever coming into contact with designated technology education. On this page you will find all the results of the individual federal states, the state comparison in the compendium as well as other useful press information.

Recruiting young talent and school

How can school leavers be attracted to mechanical engineering? On this page you will find useful information, ideas, studies and helpful VDMA offers for members.

What makes a good student internship?

Internships are the most important building block in career orientation for young people and a valuable recruitment tool for companies. But they have to be done well.

Important questions on this topic

To the point

To the point

Auf den Punkt Zitat Personalmarketing

"An employer branding process is fruitful for the company and shows appreciation for the existing workforce."

Andrea Veerkamp-Walz, Consultant Personnel- and Innovationmanagement Business Advisory

Auf den Punkt Zahl Personalmarketing

60

Percent

About 60 % of the more than 1 million employees in the German mechanical and plant engineering sector are skilled workers.

Quelle: VDMA

Auf den Punkt Zusammenfassung Personalmarketing

Summary
Making production attractive
  • Rethinking shift systems - helping to shape working hours
  • Digital integration in the company
  • Attractive spaces

Events

Events

Mon. 20.04.26 Tue. 21.04.26

  • Apprenticeship Placements

20. + April 21, 2026 | Because of the authentic approach, many companies rely on their own trainees to reach students when recruiting young talent. The VDMA offers the right digital training for your technical trainees.

Places available

Mon. 04.05.26 Mon. 04.05.26

  • Apprenticeship Placements
  • Personnel, Human Resources Marketing
  • Engineering Education
  • Vocational Education, Training (VET)
  • Training and Education

Please make a note of the date today. The agenda is still being finalized, but it is already possible to register for the event. As soon as the agenda has been finalized, the official invitations will be sent out.

Places available

Tue. 05.05.26 Wed. 06.05.26

  • Apprenticeship Placements

05. + May 06, 2026 | Because of the authentic approach, many companies rely on their own trainees to reach pupils when recruiting young talent. The VDMA offers the right digital training for your technical trainees.

Places available

Tue. 05.05.26 Tue. 05.05.26

exclusive

  • Central

Please make a note of the date today. As soon as the agenda has been finalized and the invitation has been sent out, you can register for the event. If you would like to receive the agenda directly by e-mail and thus be informed via the registration function, please ask Ms. Struck to add you to the invitation mailing list.

Please make a note of the date today. As soon as the agenda has been finalized and the invitation has been sent out, you can register for the event. If you would like to receive the agenda directly by e-mail and thus be informed via the registration function, please ask Ms. Struck to add you to the invitation mailing list.

Tue. 19.05.26 Tue. 19.05.26

exclusive

  • Central

Please make a note of the date today. As soon as the agenda has been finalized and the invitation has been sent out, you can register for the event. If you would like to receive the agenda directly by e-mail and thus be informed via the registration function, please ask Ms. Struck to add you to the invitation mailing list.

Please make a note of the date today. As soon as the agenda has been finalized and the invitation has been sent out, you can register for the event. If you would like to receive the agenda directly by e-mail and thus be informed via the registration function, please ask Ms. Struck to add you to the invitation mailing list.

Wed. 10.06.26 Wed. 10.06.26

  • Apprenticeship Placements
  • Personnel, Human Resources Marketing
  • Engineering Education
  • Vocational Education, Training (VET)
  • Training and Education

Please make a note of the date today. The agenda is still being finalized, but it is already possible to register for the event. As soon as the agenda has been finalized, the official invitations will be sent out. People who have already registered by then will also receive the invitation again for information and for their records - in this case, it is not necessary to register again. If you would like to receive the agenda directly by e-mail and be informed of the official invitation in good time, please ask Ms Jaekel to add you to the invitation mailing list.

Places available

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