International Market Diversification - vdma.eu
International Market Diversification
Make the Move into New Markets
The global trend to protectionism is making it harder for machine builders to access markets. Geopolitical risks are increasing the need to diversify markets.
The VDMA presents the strategic steps for international market development: from direct export, via commercial agents and sales offices, to assembly, production and ultimately R&D abroad, as well as service structures. Support services within and outside the VDMA are also highlighted.
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The ‘German Pavilions’ initiated by the VDMA at foreign trade fairs offer members the opportunity to present their own products and solutions at exciting markets without great expense.
What is happening where in the automotive and supplier industry?
India surprisingly stops the planned machinery regulation. The withdrawal relieves exporters - but raises new questions about regulatory certainty.
Stand space still available at the VDMA joint stand
With a monthly update, which is exclusively available to VDMA member companies for download, we inform you about the development of price indices for process engineering goods.
The Chart Pack Saudi Arabia compiles the latest economic and industry data from the Kingdom in clear graphics and provides member companies with a solid overview of growth dynamics, trade flows and market opportunities.
Dr. Olaf Munkelt, Co founder and Managing Director of MVTec Software GmbH, Munich, has been elected as the new Chairman of the VDMA Robotics + Automation Association.
The world is in a race for technological standards. With its "China Standards 2035" strategy, China is pursuing the goal of establishing its own standards globally.
For the continuous improvement of foundry machines with the aim of sustainably improving the environmental impact, key figures must be determined in a standardized manner and appropriate measures derived.
17 leading business associations are calling for the German Supply Chain Act to be completely suspended. In the view of the associations, the changes planned so far are not sufficient to provide companies with any noticeable relief.
While the economic situation is serious, the trade unions continue to block urgently needed labor market reforms. Sticking to the status quo, such as the rigid eight-hour working day, is irresponsible in the current situation.
VDMA offers joint stand at Navalia 2026 - registration now open - please provide feedback
The EU report on the internal market clearly shows the urgent need for action in Europe. The internal market remains fragmented, private investment is declining and the EU is making slow progress in reducing regulatory hurdles.
Inter Expo Consult GmbH, VDMA, and BMWE are organizing the German Pavilion at Laser World of Photonics India 2026 from September 16-18, 2026, at the Bangalore International Exhibition Centre, parallel to productronica India.
The VDMA Foreign Trade newsletter provides you with topics relevant to the mechanical engineering industry and information on events.
China, India, Japan, America, Brazil or Singapore: Our VDMA liaison offices abroad will help you with your involvement in the most important foreign markets.
The VDMA foreign trade team supports member companies in the internationalization of mechanical and plant engineering - practical, direct and competent in all questions concerning foreign business.
VDMA Foreign Trade provides practical insights for your export business - up-to-date, comprehensible and specifically for the mechanical engineering industry.
VDMA Foreign Trade supports member companies in expanding their foreign sales in promising future markets.
The mechanical engineering industry is constantly faced with major challenges. From opening up new countries and markets to optimizing existing activities. VDMA Foreign Trade provides you with active support!
As global supply chains shift, ASEAN’s strategic importance grows. This publication offers data-driven insights, manufacturing trends, and member experiences shaping growth in Southeast Asia, in collaboration with GTAI and EDB.
When setting up entities abroad companies have to recruit and retain employees from different cultures and societies. Selecting executives, building local teams and balancing local staff and expats are key success factors.
Despite changing conditions, China remains a key market for mechanical engineering. Exporting alone is no longer enough – companies can only be successful with a comprehensive localisation strategy, from procurement to service.
Events
The requirements for the creation of export documents are constantly growing - the ATLAS electronic export procedure can quickly become a real challenge, especially for newcomers.
Serbia is becoming an increasingly important market for mechanical and plant engineering. This concise web event provides an expert overview of market opportunities, market entry strategies and nearshoring potential.
Why does my customer want a preference certificate or a certificate of origin?
Ask your questions about work assignments abroad and get in touch online with the VDMA Tax, Legal and Foreign Trade departments!
An introduction to the complex area of the origin of goods.
HANNOVER MESSE 2026 opens its doors from April 20 to 24. Under the motto "Think Tech Forward", it will set new standards for industrial transformation. The focus will be on automation, digitalization and the use of artificial intelligence to revolutionize production processes. Sustainable energy solutions such as hydrogen technologies and resilient infrastructures characterize the Energy & Industrial Infrastructure area. With the new Defense Production Area and Brazil as a partner country, the trade fair underlines its role as a global platform for innovation and cooperation.
VDMA partners
