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The working group sees itself as a platform for trade fair and marketing experts from both sectors. Topics include trends in marketing and social media, trade fair controlling and general trade fair topics.

We promote the exchange of knowledge and experience at face-to-face events. The members usually meet twice a year. 

Together with other members of the working group, you can determine the content depending on current requirements. A fixed group of participants enables you to engage in a trusting dialogue on current topics. You receive new impetus through the exchange of expertise and have the opportunity to make valuable contacts. 

Your benefit

• Regular exchange of experience and contact with specialist colleagues
• Promotion of the exchange of knowledge and experience through face-to-face events and web meetings
• The working group supports trade fair and marketing experts in recognising and interpreting trends and new requirements in the trade fair business 

You are a trade fair and/or marketing expert and are interested in joining our working group or would like to know more about it? Get in touch with us!